How can companies and cooperatives promote sustainability in the coffee sector? The Coffee Innovation Fund, financed by the German Federal Ministry for Economic Cooperation and Development (BMZ), supports pioneering projects that make coffee cultivation more profitable for farmers in innovative ways. Using a wide variety of approaches, they improve production, processing or marketing of the beans and create more value locally. Criteria such as innovation, replicability, inclusivityand potential impact play a role in the selection of proposals. Subsequently, the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH supports the companies and cooperatives in designing and implementing their projects. In addition to financial support, they all receive access to a broad network in the coffee industry.