More sustainability in the natural rubber supply chain: Continental further expands commitment

Automotive supplier and tire manufacturer Continental plans to make its entire supply chains sustainable by 2050. A joint project with the German Federal Ministry for Economic Cooperation and Development on sustainable natural rubber supply chains is to be further expanded to this end.

The project in Indonesian West Kalimantan on Borneo supports smallholder farmers in the natural rubber sector. The aim is to promote quality in the cultivation of natural rubber on the basis of clearly defined sustainability targets and to enable seamless traceability by digitizing the supply chain. In addition, the increased raw material yields are expected to boost the income of smallholder farmers. By 2024, the project is planned to expand from 450 to 4,000 participating smallholder families.