INA-lunchbreak on supply chain due diligence act part 19

In this lunch break, we will focus on "Direct marketing as an opportunity for transparency and traceability".

In addition to cooperation on an equal footing, direct trade offers many other advantages for production and consumers to fulfil their due diligence obligations. How this can be implemented in practice is shown by means of two concrete examples.

In close cooperation with local partners, Gebana sells agricultural products directly to consumers via its own online shop and gives producers a 10% share of the online sales price.

GIZ's Global Programme Sustainability and Value Added in Agricultural Supply Chains is demonstrating how direct marketing and local value creation go hand in hand with the joint project with the Ecuadorian chocolate manufacturer Paccari and WWF. The aim is to establish fine chocolate from Ecuador's Amazon region on the international market along a deforestation-free supply chain and to keep the entire value chain in the country.

Below you can register for the event via a form. The access link can be found in the calendar entry, which you will receive by e-mail after registration.

And this is what awaits you on Friday, 07.07.2023 from 12:00 to 13:00pm CET.

12.00pm Opening and updates 

Benjamin Seidel, Consultant, Unit 122 / BMZ

12.05pm The Gebana model

Cathrine Cornella, Head of Impact Development, Gebana

Carolin Schaar, Head of Growth & Outreach, Gebana

12.20pm Corporate due diligence in practice using the example of Paccari from

Ecuador

Ulrike Hardner, Sustainable Agricultural Supply Chain Officer, WWF Germany

Julian Andersen, Global Project Sustainability and Value Creation in

Agricultural Supply Chains, GIZ

Carla Barboto, Co-Founder of Paccari, Ecuador