• Supply Chain Act
  • INA lunchbreak
  • Transparency and traceability
07. July 2023

In this lunch break, we will focus on "Direct marketing as an opportunity for transparency and traceability".

In addition to cooperation on an equal footing, direct trade offers many other advantages for production and consumers to fulfil their due diligence obligations. How this can be implemented in practice is shown by means of two concrete examples.  

In close cooperation with local partners, Gebana sells agricultural products directly to consumers via its own online shop and gives producers a 10% share of the online sales price.  

GIZ's Global Programme Sustainability and Value Added in Agricultural Supply Chains is demonstrating how direct marketing and local value creation go hand in hand with the joint project with the Ecuadorian chocolate manufacturer Paccari and WWF. The aim is to establish fine chocolate from Ecuador's Amazon region on the international market along a deforestation-free supply chain and to keep the entire value chain in the country.  

Below you can register for the event via a form. The access link can be found in the calendar entry, which you will receive by e-mail after registration.    

And this is what awaits you on Friday, 07.07.2023 from 12:00 to 13:00pm CET.    


12.00pm        Opening and updates   

                        Benjamin Seidel, Consultant, Unit 122 / BMZ  


12.05pm         The Gebana model  

                         Cathrine Cornella, Head of Impact Development, Gebana

                         Carolin Schaar, Head of Growth & Outreach, Gebana 


12.20pm        Corporate due diligence in practice using the example of Paccari from


                       Ulrike Hardner, Sustainable Agricultural Supply Chain Officer, WWF Germany 

                       Julian Andersen, Global Project Sustainability and Value Creation in

                       Agricultural Supply Chains, GIZ 

                       Carla Barboto, Co-Founder of Paccari, Ecuador


12.35pm         Q&A  


12.55pm        Summary and outlook  
                        Moritz Heldmann, INA Program Management  


Moderation: Christian Thorun, ConPolicy 

Download the presentations
INA presentation

INA-PowerPoint of the 19th Lunchbreak

gebana presentation

gebana-PowerPoint of the 19th Lunchbreak

GIZ & WWF presentation

GIZ & WWF PowerPoint of the 19th Lunchbreak